A properly promoted community should have a waiting list of qualified prospects and should be receiving resident referrals on a regular basis. How do you acheive this? Who should partner with you in an effective marketing program?
What areas are you not even aware of that send a marketing message to your prospects? How can you create programs to improve the perception your residents have of the community? How can you show prospects (in one page) that your community is heads above the competition? Answers to these questions plus lots of marketing and promotional ideas are packed into this handbook.
Foreword written by John Turzer, President of JLT & Associates.